Why do companies need to issue a token to build on the blockchain
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Companies/projects often need or just want more money to develop their project. They also need to spread knowledge about their company throughout the niche. Tokensales solve both of these problems, as they will usually make the company enough money to develop their project and you then got tons of tokenholders too... People that are now more likely to take a look at your project/company, which is obviously very good for your company.
If they have a lot of money already and are well-known, they would still need a way to offer their services on the blockchain (otherwise it wouldn't make sense to build on the blockchain), which tokensales help a lot on. As you see, tokens help companies a lot in multiple ways.
At the time of their ico launch they will gain monetary value when they hit the exchange and of course coins will be rewarded to contributors to the growth of the HelpTap community
Given you an example of HelpTap tokens. So basically companies launch initial coin offerings (ICOs) and offer their tokens for presale early adopters discounted prices whereby you can use those tokens to purchase products or services offered by the startup launching the ico. Those tokens obviously are built over the blockchain technology and at a later stage successful ones will hit the exchange and start to gain value if acquired and traded by the crypto community according to volumes being transacted. Hope this helps
Outside of monetization and raising funds for the company, the real answer is that blockchain does not require a coin. The purpose of the coin is to create a global decentralized network that incentives users. An example of a project that had no coin is Bitmessage, this project is run off of anonymous nodes that required no coin - it is a proof of work system. While coins incentive the users/miners, in the case of Bitmessage (this is a P2P communications protocol) the incentive is using the service. Large companies will more than likely launch their own blockchain that will be proof of work and run without coins. Main point is, for blockchain to run users will need to have some incentive to run a node - either in coins or advantage of using the platform.
companies don't necessarily need to build a new coin to put anything on a blockchain. It's just that they use it as a crowdfunding opportunity and for them to try to "own/control" their chain. A blockchain is just a decentralized network that the miners build for the blocks of information. If you want more information go to www.cryptofunds.online or surf the boards at bitcointalk.org.
Because it's a transparent and unregulated way to raise funds. An alternative to raising venture capital or going public through an IPO or a limited share offering.